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That’s an English idiom suggesting an image of a subject provides meaning and essence more effectively than a written description. When it comes to using top rate photography and video to market homes, I couldn’t agree more. Because… First Showings Happen OnlineLong before an introductory open house when potential buyers can come and explore the personal feel and character of your home, they have already seen the property on various online outlets and made some important decisions about your home. Based on what they see online; a buyer may actually know if they are coming to an accompanied showing or open house to make an offer. A deal might be in the works before your door opens. Here is what a potential buyer wants to determine from a home’s online marketing presence:
This is why the Trina Macchi & Co., team at William Raveis Real Estate in Hopkinton spends considerable time, money, and effort marketing homes online before any door opens for a showing or open house. To do this we focus on… Staging, Photography, and Aerial CinematographyEvery home presented by Trina Macchi & Co., is marketed in the same manner, with the same care. No matter the price point. This is a methodology we’ve found to be successful in selling homes and it has helped build our brand to be the best in the industry. It all starts with… StagingBefore I entered the world of real estate, I owned a successful interior design studio catering to some of the most distinguished and discerning clientele in the market. I have carried my design knowledge into real estate and help stage each home listed under my name to make sure it appeals to the widest customer base. “Realtors® on the buyer side believe that staging makes an impact in several ways; 81 percent said staging helps buyers visualize the property as a future home, while 46 percent said it makes prospective buyers more willing to walk through a home they saw online. Forty-five percent said a home decorated to a buyer’s tastes positively impacts its value; however, 10 percent of Realtors® said a home decorated against a buyer’s tastes could negatively impact the home’s value,” said Maggie Kaspersk in her article Home Staging Can Help Sell Home for More, Realtors® Say  Based on the feel of the home, I focus on optimizing space and light and minimizing clutter, furniture and decor that might be off putting to potential buyers. (The home we are featuring in this month’s blog is 63 a Blackstone Street in Mendon, MA) PhotographyAfter my team prepares your home for the market with appropriate staging, we bring in top photographers in the industry to capture the beauty and uniqueness of your home. This is where the magic is created. Now, I dabble in taking pictures of my family and friends, but I don’t claim to be a photographer. No realtor should. This is a mistake many agents make when marketing a property and it seriously diminishes the value of their client’s home. Agents should not personally photograph the homes they are marketing. There is actually an entire collection of terrible real estate agent photography on Tumble Here are some of my dreadful favorites… Oh dear. Bottom line… Exceptional agents hire professional photographers.As in any industry, there are specialists, and while a professional photographer who typically specializes in portraiture will probably do a better job of capturing the best features of a home than you or an agent, they don’t specialize in the work. There are not many, but a handful of photographers who specialize in home photography have really made a name for their product. These are the photographers we work with. One of our favorite photographers who has perfectly captured so many of the homes in our care is Craig Cappello from Around About Town Studios. “We are an all-in-one photography and filmmaking company, and ad agency for destinations, homes, vacations, or businesses. Any place people would want to live or visit, it is our job to present it compellingly to the world,” said Craig on his website. Craig is an artist and his work speaks for itself. Craig utilizes drone photography to capture an entire property. His state of the art equipment and knowledge if the industry will avoid any embarrassing and devaluing ‘self-photographer’ mishaps. Aerial CinematographySimilar to photography, anyone can make an iMovie on their smart phone or upload still images to You Tube to make a slide show - but that doesn’t make the person holding the phone a cinematographer. What places Trina Macchi & Co., heads and shoulders above other luxury real estate brands is our insistence on using aerial cinematography to create professional movies to market the homes in our care. Aerial video can capture so much more than a home - It documents the look and feel of how a property interacts with its surroundings, and provides a virtual, personal showing for potential buyers viewing the property online. Most importantly, it inspires feelings for potential buyers and provides that first opportunity for someone to fall in love with a home. Again, there are few cinematographers out there who specialize in filming homes, but we have found the investment in these artists to be worth it when it comes to providing our clients with the best services available. “A home is where life unfolds, where new friendships are created, and memories made for a lifetime. To buy a home is to buy a future full of unlimited possibilities,” Craig likes to say. For 63 a Blackstone Street in Mendon, MA, Craig found inspiration everywhere to capture the property beautifully. Enjoy! Online PresenceAfter the team at Trina Macchi & Co., has prepared a home for market with staging, photography, and aerial cinematography, we create an online presence for the home to ensure all potential buyers, from all over the world, can view the property. Our first step is to… Create a website with a domain that includes the property’s address.  This is where all of the work comes together and considerable time is invested in creating the website.
We like to include as much information as possible. It’s not unlikely to find feature sheets, floor plans, notarized documentation, and town information. Our goal is for potential buyers to have everything at their fingertips – as if they’re standing in the foyer with our team. Now, a home is ready for… Social media To reach the widest potential buying audience, my team and I make sure our marketing efforts are available to the world through the social media platforms of Facebook, Twitter, and LinkedIn. These outlets have been proven to sell homes and bring potential buyers to an introductory open house or first accompanied showing with a check in hand to make an offer. That is our goal at Trina Macchi & Co., team at William Raveis Real Estate in Hopkinton. Every property. Every time. So… If you are thinking of putting your home on the market, contact our office at 508-625-0929 for a free assessment. My Priority is Your Success.
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