The Macchi Group
  • Home
  • Extraordinary Marketing
    • Full Motion Videography
    • 3D Virtual Walk Thru
    • Aerial Photography
    • Property Websites
    • Interactive Floor Plans
  • Staging
  • Listing Portfolio
    • Listings - Trina Macchi
    • Listings - Norka Santos
    • Listings - Edith Paley
  • Price Analysis Request
  • Search for property
  • Our Sales History
  • Sale Statistics
    • 2023 Sales Statistics
    • 2022 Sales Statistics
    • 2021 Sales Statistics
    • 2020 Sale Statistics
    • 2019 Sale Statistics
  • Our Team
  • Testimonials
  • Newsletter
  • Blog
  • Register as buyer or seller
  • Trina Gives Back
  • Contact Us
  • Website Accessibility

Trina's Blog

An Online Presence Sells Homes

3/28/2016

0 Comments

 
Whether you are looking for information about housing in certain New England towns, updates on residential developments, or how to best stage your home for sale; you will most likely start that search by typing what you are looking for into Google, or any other search engine, and then wait for the magic to happen.

It does seem like magic, but it’s actually an investment.
Real Estate brokerages and agents that have invested time and money into their web presence by keeping their websites and social media platforms fresh and engaging will dominate your search. Their websites, photographs, blogs, videos, LinkedIn pages, and Facebook pages, will all be listed first for your viewing pleasure.

Chances are, after you are satisfied with the answer to you questions, you will further look into what these agents have to offer because their SEO alone tells you they are serious about what they’re doing. They are the industry leaders.

Google is the most popular search engine in the world. It occupies about 70 percent of the global search engine pie. When you type in a search, “Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank,” claims Google on their Insider Search.

To capitalize on “clues” for my clients, I focus on…

Freshness and quality of content and keywords to market properties.
My team and I are constantly adding to our website(s) and overall web presence with quality content, video, photography, mobile friendly material, professional organizations, and social media posts to make sure the homes for sale under our care are presented first to the buying audiences searching for them.

Let’s run an experiment to test out the algorithm.
If you notice on the screen shot below, the top three organic listings for a search of “Realtor Hopkinton MA” are links to content. Specifically, blogs, lists, or website pages providing quality information.

Interestingly, the top two search results are for Realtor.Com which is the official consumer website of the National Association of Realtors - not an individual Realtor.

Picture
For our Google test search of “Realtor Hopkinton MA,” Trina Macchi (that’s me!) is the first actual agent listed.
And, when an online user or potential buyer Googles “Trina Macchi,” (which research has determined they will do based on my ranking in their personal search) here is what they will find:

Picture
Picture
This search provides a potential buyer with 11 different results where a property can be listed - and that is just the first page.

This is significant because…

At Trina Macchi & Co, we understand that to sell your home, it must be seen and represented with high quality photographs, video, and social media exposure to appeal to…

The Online Buyer

Over 70% of online adults use social media with 2.1 billion active accounts.
This is the bestselling reason for utilizing social media to market your home.
Implementing a social media plan to market a home offers benefits never before seen in traditional marketing practices.
  1. Provides an easy way to learn about what buyers are looking for.
  2. Helps target perspective buyers more effectively.
  3. Allows us to receive instant feedback from perspective buyers.

An Example of Investing In a Web Presence.

I believe that a home listed under a Realtor’s care should not only be presented on MLS and Professional listing sites, but independent websites, custom websites, and social media platforms.
This is how I market every listing, no matter the price point.

Let’s follow a current listing of mine to understand the extent to which I believe in the power of online marketing to produce results for my clients:
22 Lawrence Drive in Franklin, MA

In addition to promoting the property on Zillow, Realtor.Com, Trulia.Com, MLS, William Raveis.com and my professional websites, I take care to personally market the property further with…

A custom, professional website featuring the property address in the domain.

Picture
High quality photography and videography.

Picture
Promotions on popular social media platforms

Picture
To market 22 Lawrence Drive in Franklin, and all my properties, you’ll notice that my team and I take time, effort, and care to present a home in an extraordinary way. I do this because the extra effort sells homes.

An online Presence Is Only Part of the Picture
When selecting a top Real Estate Agent to market your property, being tech-savvy is only one indication you are selecting the best. Relevant experience with particular types of properties and neighborhoods is always important, as is performance indicators such as sales volume, recent activity, client satisfaction, and more!

If you are considering listing your home, I hope you find this information useful in your search for not only a tech-savvy, but top performing Realtor. I would love to discuss your property further and suggest some ideas I would utilize to market one of your greatest investments.

My Priority is Your Success.
0 Comments

    Author

    Trina Macchi is a highly coveted Realtor with extensive Real Estate knowledge of the Metrowest Boston area

    Archives

    October 2018
    September 2018
    May 2017
    March 2017
    February 2017
    October 2016
    May 2016
    April 2016
    March 2016
    September 2014

    Categories

    All
    Home Sellers
    Marketing

    Call Trina

Follow us on Social Media

Picture
Picture
The Macchi Group is committed to providing an accessible website. If you have difficulty accessing content, have difficulty viewing a file on the website, or notice any accessibility problems, please call 508-435-8000  to specify the nature of the accessibility issue and any assistive technology you use. The Macchi Group will strive to provide the content you need in the format you require. We welcome your suggestions and comments about improving ongoing efforts to increase the accessibility of this website.

Trina Macchi
Trina@TrinaMacchi.com
508-625-0929
William Raveis Real Estate
35 Main Street
​Hopkinton, MA
75 Central Street
​Wellesley, MA


  • Home
  • Extraordinary Marketing
    • Full Motion Videography
    • 3D Virtual Walk Thru
    • Aerial Photography
    • Property Websites
    • Interactive Floor Plans
  • Staging
  • Listing Portfolio
    • Listings - Trina Macchi
    • Listings - Norka Santos
    • Listings - Edith Paley
  • Price Analysis Request
  • Search for property
  • Our Sales History
  • Sale Statistics
    • 2023 Sales Statistics
    • 2022 Sales Statistics
    • 2021 Sales Statistics
    • 2020 Sale Statistics
    • 2019 Sale Statistics
  • Our Team
  • Testimonials
  • Newsletter
  • Blog
  • Register as buyer or seller
  • Trina Gives Back
  • Contact Us
  • Website Accessibility